FD The Movement

Crafting a Digital Experience with FDTheMovement

Category: Website & Copywriting, Brand Identity

Deliverables: Brand Story, Mission & Vision, Web Copy, Product Descriptions

All her life, Fatema Dewji has battled stereotypes and cultural norms, and she wanted to launch a clothing line that empowered other women to do the same. She created wearable inspiration, centered around stories of powerful females throughout history.

We knew we could develop clear messaging that felt true to her brand and values by integrating the stories of iconic Muslim women through history with inspirational quotes.


Modest fashion is everywhere. With modest fashion bloggers and hijab-wearing influencers gaining popularity, popular culture is starting to carve a space for Islamic fashion. At a time where diversity is en vogue, FD wanted to release more than a trend. FD wanted to initiate movement using apparel as a medium.

#FDTheMovement allows FD to share character-driven stories that inspire. With each t-shirt, we crafted a character, mood, and attitude. Each persona derives inspiration from a female figure in Islamic history, connecting customers with familiar stories with a modern application.

As a South Asian Muslim woman, I faced oppressive stereotypes and limiting cultural expectations.

And I broke through them all.

Despite failure and tragedy, I kept going, even when no one believed in me. It’s a story of the legacy of womanhood of the power each and every one of us holds within us.

I’m not interested in listing my accolades. I want to talk about purpose. To describe the mindful daily decisions to contribute to a goal bigger than me. For anyone that feels low, unmotivated, limited, or inadequate, this is for you. Now’s the time to rethink your goals, pen new dreams, and focus on self-improvement.

Know this: You can achieve anything. Tie your dreams to making the world a better place and watch the universe carry you through.”

“All my life I’ve gone against the grain. Stereotypes. Societal Expectations. Culture.

While wearing hijab, I played competitive golf, authored and published books, and addressed an audience of thousands.

Let’s work to make your vision come alive! 


Learn more about Kate’s services 

Bookarama Publishing

Ghostwriting Sizzling Paranormal Romances with Bookarama Publishing

Category: Ghostwriting

Deliverables: 60,000+ word Paranormal Romances, including an Amazon Bestseller in LGBT Horror

Every spicy delicious tale stems from imagination. Bookarama wanted sizzling heat and creative twists and turns to engage their readers – and we delivered! From amorous vampires to bear loving biker babes, our manuscripts bewitched as promised.




Iconic Backpacker Stories


Category: Website & Copywriting, Brand Identity, Content Strategy, Content Development, Social Media Consultation
Deliverables: Brand Story, Mission & Vision, Web Copy, Content & Social Media Strategy, Content Development

Category: Ghostwriting

When Joanne started Iconic Backpackers Stories, she wanted to do more than share iconic adventures. She wanted to build a community of current and former backpackers. To establish a place to re-immerse into life on the road in faraway beautiful places. Somewhere to share stories with those that know the thrill of wandering. She created a space to remember, record, engage, re-live, and reconnect with the parts of ourselves best found through travel. Everyone’s backpacking story is sacred. PULL UP A CHAIR. OUR CAMPFIRE AWAITS.

Waynama Well


Category: Website & Copywriting, Brand Identity, Content Strategy, Content Development, Social Media Consultation

Deliverables: Web Copy, Content & Social Media Strategy, Content Development, Media

Category: Ghostwriting

Marta Saldaña Martín is a counsellor, a mindfulness teacher and the founder of Waynama, an online holistic wellness space with the mission of supporting expats and world travellers in their journeys toward stress management, self-empowerment, and happier, more fulfilling lives. 


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